Corporate Venturing
Objective of Corporate Venturing
Corporate venturing is the practice whereby large corporations systematically collaborate with technological startups, achieving accelerated innovation and growth. It is a win-win process. Large corporations gain agility, generation of new ideas, motivation of their teams, openness to risk-taking, etc. On the other hand, startups benefit from access to the corporations' market, their teams, scaling capabilities, resources, and capital, etc.
Profitable Growth for Companies Through Startups
A good startup ecosystem proves to be better for shortening innovation cycles, exploiting technology, improving existing business models, and inventing new ones more quickly and efficiently than large corporations. It is said that it is not the strongest of the species that survives, but the most adaptable. Main objectives of a Good Corporate Venturing Program:
- Exploring new technologies and/or business models to gain strategic insight.
- Renewing corporate culture to foster a broad entrepreneurial mindset.
- Accessing entrepreneurial talent and energy.
- Using external innovation to promote existing corporate innovation (i.e., a platform).
- Marketing and public relations.
- Developing strong brands to attract customers, partners, and talent (digitalization, etc.).
- Solving business problems more quickly, economically, and with less risk.
- Expanding into future markets through access to new capabilities, channels, or emerging technologies.
- Leveraging new and/or faster routes to market.
- Enhancing corporate social responsibility.
- Developing potential acquisition targets.
- Achieving a financial return from venture investments.
Scouting Mision
With the goal of discovering ideas and technologies with low investment and oriented towards a market transaction, we can count on: Scouting mission, Hackathon, Challenge Prize, and Sharing Resources.
Incubator
If the aim of corporate venturing is the creation of startups, the level of investment begins to rise. We may encounter tools that do not require equity, such as the excubator or the Venture client, and tools that do require equity, such as strategic partnership, incubator, and accelerator.
Corporate Venture Capital
If the goal is to achieve mid-term results, the investment will have to be larger and will entail a higher degree of integration. For this purpose, tools like Corporate Venture Capital and acquisitions are used.